Tea Creatures began with a light foray into dropshipping. I wanted to test my design and marketing acumen with a fun business, so I spun up a Shopify website and started selling home goods. No one liked what I sold at first, but then I landed on some hilariously cute tea infusers and discovered I would be the first to sell anything like them in Australia. So I rebranded and launched Tea Creatures, and combined the wildlife-centric products with a good cause: saving wildlife! To date Tea Creatures has committed almost $A 6,000 to wildlife funds around the world. I even "adopted" a sloth from the WWF!
I focused on building a minimalistic logo, color scheme, and website. I wanted to create a store and brand that appealed to any gender, was great to look at, and gave a nod to the animals. I think I did a pretty good job.
Eventually, I wanted to expand beyond tea infusers and home goods. I found that although people loved the products, repeat buyers were not as common as I'd have liked because the products were gifty knicknacks. So I sourced some incredible teas from a group in LA and set about to make some packaging that was just as good as the tea inside it.
This time, I think I did a really good job. Check out the copy I wrote on the left, too. It took me weeks to get it to a point that makes you really want to try the tea, but doesn't sound like a cringy romance novel.